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How do you conduct competitor analysis

SEO,Local SEO,Off-Page SEO,On-Page SEO,Technical SEO

How do you conduct competitor analysis in the context of SEO

competitor analysis

The SEO competitor analysis involves assessing the strengths and weaknesses of your competitors’ websites. It entails answering key questions such as:

  • Why do competitors rank highly for certain search queries?
  • How do they attract traffic and convert it into leads?
  • What features do they possess that we lack, and vice versa?

By addressing these questions, you can formulate an effective SEO strategy for your own site, implementing necessary enhancements for tangible results.

Search on Google to find businesses similar to yours and identify your direct competitors.

Utilize tools like SEMrush and Ahrefs to analyze your competitors’ keyword usage, search volumes, and keyword competitiveness. You can compare your keywords with theirs to find any gaps.

Take a close look at the search results to understand what people are searching for related to your business.

Ensure that the content and messages on your website resonate with your audience and are easily discoverable through search engines.

Use tools to examine where your competitors are getting their backlinks from. This helps you identify potential sites to target for your own backlinks and address any deficiencies in your backlink strategy. Also, watch out for any spammy backlinks that could harm your site’s reputation.

What are the key steps involved in conducting a comprehensive SEO competitor analysis

True competitor analysis

Involves delving deeply into various aspects of your competitors’ online presence to understand their strengths and weaknesses thoroughly.

Key steps include identifying competitors, analyzing their keyword strategies, assessing user intent in search results, evaluating the quality and relevance of their content, examining their backlink profiles, and monitoring their paid search listings. By conducting a true competitor analysis, you can gain valuable insights to inform your own SEO strategy, identify areas for improvement, and enhance your website’s performance in search engine rankings.

keyword gap analysis

keyword gap analysis

Comparing the keywords your competitors are ranking for with the ones your own site is targeting. By identifying the keywords your competitors are ranking for that you’re not, you can uncover potential opportunities to optimize your content and improve your search engine visibility.

User intent

Understanding the primary purpose or goal behind specific search queries and analysing how your competitors are addressing and meeting that intent through their content and website optimization strategies.
By gaining insights into user intent, you can tailor your own SEO efforts to better align with what users are searching for, ultimately improving your website’s relevance and visibility in search results.

competitors' content

competitors' content

Another important step in conducting a comprehensive SEO competitor analysis is to thoroughly analyze your competitors’ content and find ways to enhance it. This involves assessing the quality, relevance, and engagement levels of their content compared to yours. By identifying areas where your competitors excel and incorporating similar strategies into your own content creation process, you can improve the effectiveness of your SEO efforts and better meet the needs of your target audience.

Backlink analysis

Backlink analysis

One of the crucial steps in conducting a comprehensive SEO competitor analysis is to perform a thorough backlink analysis of your competitors. This involves examining the quality, quantity, and relevance of the backlinks pointing to their websites.
By understanding where your competitors are acquiring their backlinks from, you can identify potential opportunities for your own link-building strategy and uncover any weaknesses or gaps in their backlink profile that you can leverage to your advantage.

technical SEO evaluation

A crucial component of conducting a comprehensive SEO competitor analysis is performing a technical SEO evaluation of your competitors’ websites. This entails examining various technical aspects such as site speed, mobile-friendliness, site structure, and indexation issues. By assessing these factors, you can identify potential areas where your competitors may have an advantage or weaknesses that you can capitalize on.

Additionally, analyzing their technical SEO can provide insights into best practices and areas for improvement on your own website to enhance overall search engine visibility and performance.

Keep an eye on your SEO competitors' paid listings

Another vital aspect of conducting a thorough SEO competitor analysis is to closely monitor your competitors’ paid listings. This involves observing the advertisements they place on search engine results pages (SERPs) and analyzing their strategies in paid search campaigns. By keeping tabs on their paid listings, you can gain insights into their targeted keywords, ad copy, and overall paid search approach. This information can help you refine your own paid search strategies and stay competitive in the digital landscape.


Conducting a comprehensive SEO competitor analysis involves a series of key steps aimed at understanding the strengths and weaknesses of your competitors’ online presence. By identifying competitors, analyzing keyword usage, assessing user intent, evaluating content quality, examining backlink profiles, monitoring paid listings, and conducting technical SEO evaluations, you can gain valuable insights to inform your own SEO strategy. This process allows you to uncover opportunities for improvement, refine your approach, and enhance your website’s visibility and performance in search engine results. Ultimately, by addressing these aspects, you can better position your website to attract and engage your target audience effectively.

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